We work for retail chains and consumer brands:

1. We work for large chains like Albert Heijn (1000 stores), Dia (6000 stores) or Zabka (7000 stores).
2. We work for national, medium sized chains like Etos, Big Bazar or Karstadt.
3. We work for consumer-goods brands like Danone, Barilla, Ola, Becel and others.
4. We work for service providers like Flo Energy (Singapore).
5. We work for players in finance, like ING or Rabobank.
6. And we work for serious and funded startups (we make their total entry plan for brand, marketing, product, etc)

As for the sectors, we work in all kinds of sectors, as long as it involves selling product or services to a mass-audience.

Yes, we work all over the world.

Our project took us to: Canada, Mexico, Singapore, Netherlands, Senegal, United Kingdom, Belgium, Hungary, Germany, Switserland, Portugal, Spain, Estonia, Russia, South Africa, Sweden, Denmark, Austria, Greece, Romania, Servia, France, Turkey and Brazil.

We are an international consultancy, and quickly understanding your market – wherever it is –  is a part of what we do.

Whenever a company is planning a change project. This can be a partial change, like let’s say an assortment rationalisation, brand-hierarchy-restructuring or a new store format. But it can also be a change project on the whole, and a new course or strategy is desired.

Our huge benefit in these situations is that we can bring speed of decision and speed of change. We do this by approaching your question objectively and with years of international experience. Next we make your new direction visual and tangible, whatever it is. This forces us to make the big and bold decisions that are needed for every succesful change. This way we turned KPI’s in the right direction within a matter of weeks, with numerous companies around the world.

Plus: We made the change project actually fun and exciting. See: Change can be scary, and there’s always a risk it get’s stuck in endless internal blablabla. We give you structure, and put a visual and exciting dot on the horizon for everyone to understand. So you can say: “Guys, THIS is where we’re going.”

Most other consultancies approach your challenge in a left-brained manner, just like your own people would. They analyse the market, look at consumer-behaviour, predict your figures and chances for the coming years – and make a very complicated looking Powerpoint out of this.

However, this Powerpoint still doesn’t give direction. And usually still does not answer the big questions, nor gives a shared direction for your people.

And it is definitely not exciting.

We approach your problem in a left AND right-brained manner. We analyse your market, your data, your consumers. And yes, we see the trends in the market. But that’s only the beginning. Next we visualize your new future, based upon these insights. And only when you start making things visual and concrete, and start pulling your ideas into the real world – you get the clear and practical solutions you’re looking for. Only then you can create a visual and shared goal for your people, that you can show to anybody after which they’ll say. “Aha! I see where were going! And I love it!” 

This is why this small consultancy is preferred over McKinsey or BCG by the CEO’s of some of the largest retailers and brands in the world.

A project usually is 5 weeks start to finish. After you give us a green light, we start with interviews with your people. Next, we go into the market, go see where your product is sold, and understand your market. Next, we take your data and put it through our X-ray. This phase is usually done after 1-2 weeks.

Now we have all the input we need, the ‘magic-phase’ begins. This is where we leave other consultancies behind.

From our input, a solution starts to emerge. A clear direction you need to take in order to start seriously improving your KPI’s. A direction that is exciting and tantilizing. We start making it visual. We visualize your product, store, and marketing to create this dot on the horizon. Your shared goal for the coming period.

Then we come back and present this in a workshop with you. We finetune it together.  Then we work on it again, and create a final ‘working hypothesis,’ that is presentable to your team, your people and your stakeholders. Now, with this clear plan, your change project can be put into 5th gear, and you can assign clear tasks to your team to make this plan a reality within another week or 5. Usually we stick around for this period to help your people stay on the right track, but usually it is pretty clear what needs to be done.

This way we realized indexes of 150 within two months(!), start to finish.

You work with Rik primarily. Also you will see Roosje, who’s our expert in data insights. Behind the scenes there’s more people supporting us, but you won’t be bothered with them. For us, one of the big annoyances is when you’re handed over to a team of juniors, or see different faces all the time. So that won’t ever happen. You work with the boss of the company, and that’s it.

You have your plan within 5 weeks. This plan is visual and presentable to your stakeholders and your team. After these 5 weeks you know what you need to do, you can start implementing and assign clear tasks to your team.

Yes we can do that. This phase of implementation is not nearly as hour-intensive as the first 5 weeks, so we can make a plan to keep your people on the right track during implementation. But our (common) goal is to make ourselves obsolete as quickly as possible. It needs to be YOUR plan. That’s why we make it really clear, visual and detailed. So your people can start running with it as soon as possible.

No problem. Just give Rik a call on INT 31 6 24 19 68 98. He’s happy to talk to you.