We create strategies
for large retail companies
and brands
for large retail companies
and brands
Data based, exciting and very visual.
We create strategies
for large retail companies
and brands
for large retail companies
and brands
Data based, exciting
and very visual.
and very visual.
Some of our
international clients:
international clients:
Some of our international clients:
- AH ToGo π³π±π©πͺ
- Ahold/Delhaize π
- Albert Heijn π³π±π§πͺ
- Alteri π¬π§
- Becel πͺπΊ
- Blokker π³π±π©πͺ
- Coop π¨π
- Danone π³π±π§πͺ
- Denner π¨π
- Dia πͺπΈπ§π·πͺπ¬
- Dille&Kamille π³π±π§πͺ
- Etos π³π±
- Flo Singapore πΈπ¬
- Gall & Gall π³π±
- GrandVision π
- HEMA π³π±π«π·π©πͺ
- Hjartat πΈπͺ
- Hudson’s Bayπ³π±
- HVC π³π±
- ICA πΈπͺ
- ING π³π±
- ING Diba π©πͺ
- Karstadt π©πͺ
- MasVision π²π½
- Maxi π·πΈ
- Ola π
- Rabobank π³π±
- RCS Credit πΏπ¦
- Sears π¨π¦
- Spar π¦πΉππΊ
- Unilever π
- Vikusvill π·πΊ
- Volkswagen π³π±
- Vomar π³π±
- Xenos π³π±
- Zabka π΅π±
AH ToGo π³π±π©πͺ
Ahold/Delhaize π
Albert Heijn π³π±π§πͺ
Alteri π¬π§
Becel πͺπΊ
Coop π¨π
Danone π³π±π§πͺπ«π·
Denner π¨π
Dia πͺπΈπ§π·πͺπ¬
Dille&Kamille π³π±π§πͺ
Etos π³π±
Flo Singapore πΈπ¬
Gall & Gall π³π±
GrandVision π
Hjartat πΈπͺ
HVC π³π±
ICA πΈπͺ
ING π³π±
ING Diba π©πͺ
Karstadt π©πͺ
MasVision π²π½
Maxi π·πΈ
Ola π
Rabobank π³π±
RCS Credit πΏπ¦
Sears π¨π¦
Spar π¦πΉππΊ
Unilever π
Vikusvill π·πΊ
Volkswagen π³π±
Vomar π³π±
Zabka π΅π±
Some of our
recent projects:
recent projects:
Some of our recent projects:
‘I’ve never seen so much quality in such a short time.’
‘I’ve never seen so much quality in such a short time.’
Annemieke Rijke
Commercial Director
Gall & Gall / AholdDelhaize
Commercial Director
Gall & Gall / AholdDelhaize
This is what our clients hire us for:
This is what our clients hire us for:
Not a do-it-all consultancy, but highly specialized.
Create or sharpen your strategy
We create your dot-on-the-horizon. Visual, detailed yet super simple to understand. Forget how other consultancies do this, we’re famous for making it exciting and super effective.
Quick & effective Turnaround strategy
We have loads of international experience in turnaround strategies. And have proven we can get your KPI’s in the right direction, within two months. Get in touch to learn more.
Create your new (pilot) store
We have created numerous stores around the world. ToGo concepts, supermarkets, non-food – you name it. We are unique in that we can massively improve you KPI’s as well as create your store concept & design.
Expansion, merger or acquisition
In these situations it is super critical you get all stakeholders on board, on one shared vision for the future. So we create one visual, exciting and super detailed handbook that will make everybody say “Aha! We understand where you want to go. And we love it.”
Create or sharpen your Brand, Format & Marketing
We have created the brand books and formats for many retailers and brands around the world. With make sure we both improve your KPI’s, as well as deliver everything you need to start rolling: brand, identity, logo, tone of voice, etc.
Make your assortment perform better
We have custom software that allows us to X-ray your assortment within one day, and tell you where you can massively improve within a week. These insights can lead to quick and effective improvements on SKU-count, private label, packaging, store concept and more.
Build your Price & Promo Strategy
Our software can tell you where and how you can sharpen your price and promo strategy. No fuzz, just a very practical and visual strategy that will improve your business.
Company Boost
Have the feeling people are missing a shared and exciting goal? Feeling you are working on 1000 projects, but none really impact the KPI’s? We can give you a company boost. Put the fire back in your people, and make some much-needed decisions.
We don’t create the next useless Powerpoint presenation, filled with things you already know..
We don’t create the next useless Powerpoint filled with things you already know..
Instead, we show you β¨your future.
Visual, tangible, clear for everyone.
Instead, we show you β¨your future.
And deliver the entire handbook for change.
And then deliver the entire handbook for change.
Everything in it: Strategy, colors, marketing, store, etc.
Everything done, all in one book.
Everything done, all in one book.
Analysis Foundation
Data Insights
Market Insights
Consumer & Trend Insights
Strategy & Mission
Our Strategy
Our Mission
Our Reason to Be
Brand & Visual identity
Corporate Identity
Brand Book
Tone of Voice guide
Colors, fonts & photography
Assortment
Assortment Analysis
Assortment Rationalisation
Private Label Strategy
Private Label Design
Price & Promo
Price & Promo X-Ray
Price & Promo Strategy
Promo Calendar
Visualization of Price & Promo
Store
Store X-Ray
Store Design & (3D) Visualisation
Displays, POS & Colors
Customer Journey
Marketing
Brand Story
Marketing Strategy
Marketing Calendar
Campaign Concept & Visualisation
Online, Digital & Loyalty
Online Strategy
E-commerce Concept & Visualisation
App Concept & Visualisation
Loyalty Strategy & Concept
Service
Service Design
Customer Journey
Digital Advice
Online-Inline
βIf you have to make a fundamental change, they are the right party.β
βIf you have to make a fundamental change, they are the right party.β
Kris Geeraert
General Manager Danone
Belgium/Netherlands/Luxemburg
General Manager Danone
Belgium/Netherlands/Luxemburg
Questions you
might still have:
might still have:
Questions you might still have:
We work for retail chains and consumer brands:
- We work for large chains like Albert Heijn (1000 stores), Dia (6000 stores) or Zabka (7000 stores).
- We work for national, medium sized chains like Etos, Big Bazar or Karstadt.
- We work for consumer-goods brands like Danone, Barilla, Ola, Becel and others.
- We work for service providers like Flo Energy (Singapore).
- We work for players in finance, like ING or Rabobank.
- And we work for serious and funded startups (we make their total entry plan for brand, marketing, product, etc)
As for the sectors, we work in all kinds of sectors, as long as it involves selling product or services to a mass-audience.
Yes, we work all over the world.
Our project took us to: Canada, Mexico, Singapore, Netherlands, Senegal, United Kingdom, Belgium, Hungary, Germany, Switserland, Portugal, Spain, Estonia, Russia, South Africa, Sweden, Denmark, Austria, Greece, Romania, Servia, France, Turkey and Brazil.
We are an international consultancy, and quickly understanding your market – wherever it is –Β is a part of what we do.
Whenever a company is planning a change project. This can be a partial change, like let’s say an assortment rationalisation, brand-hierarchy-restructuring or a new store format. But it can also be a change project on the whole, and a new course or strategy is desired.
Our huge benefit in these situations is that we can bring speed of decision and speed of change. We do this by approaching your question objectively and with years of international experience. Next we make your new direction visual and tangible, whatever it is. This forces us to make the big and bold decisions that are needed for every succesful change. This way we turned KPI’s in the right direction within a matter of weeks, with numerous companies around the world.
Plus: We made the change project actually fun and exciting. See: Change can be scary, and there’s always a risk it get’s stuck in endless internal blablabla. We give you structure, and put a visual and exciting dot on the horizon for everyone to understand. So you can say: “Guys, THIS is where we’re going.”
Most other consultancies approach your challenge in a left-brained manner, just like your own people would. They analyse the market, look at consumer-behaviour, predict your figures and chances for the coming years – and make a very complicated looking Powerpoint out of this.
However, this Powerpoint still doesn’t give direction. And usually still does not answer the big questions, nor gives a shared direction for your people.
And it is definitely not exciting.
We approach your problem in a left AND right-brained manner. We analyse your market, your data, your consumers. And yes, we see the trends in the market. But that’s only the beginning. Next we visualize your new future, based upon these insights. And only when you start making things visual and concrete, and start pulling your ideas into the real world – you get the clear and practical solutions you’re looking for. Only then you can create a visual and shared goal for your people, that you can show to anybody after which they’ll say. “Aha! I see where were going! And I love it!”Β
This is why this small consultancy is preferred over McKinsey or BCG by the CEO’s of some of the largest retailers and brands in the world.
A project usually is 5 weeks start to finish. After you give us a green light, we start with interviews with your people. Next, we go into the market, go see where your product is sold, and understand your market. Next, we take your data and put it through our X-ray. This phase is usually done after 1-2 weeks.
Now we have all the input we need, the ‘magic-phase’ begins. This is where we leave other consultancies behind.
From our input, a solution starts to emerge. A clear direction you need to take in order to start seriously improving your KPI’s. A direction that is exciting and tantilizing. We start making it visual. We visualize your product, store, and marketing to create this dot on the horizon. Your shared goal for the coming period.
Then we come back and present this in a workshop with you. We finetune it together.Β Then we work on it again, and create a final ‘working hypothesis,’ that is presentable to your team, your people and your stakeholders. Now, with this clear plan, your change project can be put into 5th gear, and you can assign clear tasks to your team to make this plan a reality within another week or 5. Usually we stick around for this period to help your people stay on the right track, but usually it is pretty clear what needs to be done.
This way we realized indexes of 150 within two months(!), start to finish.
You work with Rik primarily. Also you will see Roosje, who’s our expert in data insights. Behind the scenes there’s more people supporting us, but you won’t be bothered with them. For us, one of the big annoyances is when you’re handed over to a team of juniors, or see different faces all the time. So that won’t ever happen. You work with the boss of the company, and that’s it.
You have your plan within 5 weeks. This plan is visual and presentable to your stakeholders and your team. After these 5 weeks you know what you need to do, you can start implementing and assign clear tasks to your team.
Yes we can do that. This phase of implementation is not nearly as hour-intensive as the first 5 weeks, so we can make a plan to keep your people on the right track during implementation. But our (common) goal is to make ourselves obsolete as quickly as possible. It needs to be YOUR plan. That’s why we make it really clear, visual and detailed. So your people can start running with it as soon as possible.
No problem. Just give Rik a call on INT 31 6 24 19 68 98. He’s happy to talk to you.
Our core team.
Our core team.
Dedicated and specialized, with both strategy and visual execuition under one roof.
Dedicated and specialized, with both strategy and visual execuition under one roof.
Rik Eysink Smeets
Owner & Consultant
Roosje
Kuizenga
Kuizenga
Consultant
Hans Eysink Smeets
Consultant (external)
Let’s talk.
Let’s talk.
Get in touch directly with Rik. We can meet you anywhere. We bring some of the project books we make, and you tell us your dream.
Get in touch directly with Rik. We can meet you anywhere. We bring some of the project books we make, and you tell us your dream.
Keizersgracht 592
1017EN Amsterdam
The Netherlands
1017EN Amsterdam
The Netherlands
βIf you need a different direction, clear vision and positive energy, you hire Eysink Smeets.β
βIf you need a different direction, clear vision and positive energy, you hire Eysink Smeets.β
Wouter Kolk
CEO Europe Ahold/Delhaize
CEO Europe Ahold/Delhaize