We create quick, measurable and exiting change.
We do that by making your proces un-stuck, and creating a visual, clear and exciting handbook for action.
We create quick,
measurable and
exiting change.
measurable and
exiting change.
We come in when you are starting a new change process, or a change process is stuck in endless internal blablabla.



‘If you have to make a fundamental change, they are the right party.’
‘If you have to make a fundamental change, they are the right party.’
Kris Geeraert
General Manager Danone
Belgium/Netherlands/Luxemburg
General Manager Danone
Belgium/Netherlands/Luxemburg
This is what our clients hire us for:
This is what our clients hire us for:
Not a do-it-all consultancy, but highly specialized.
Create or sharpen your strategy
We create your dot-on-the-horizon. Visual, detailed yet super simple to understand. Forget how other consultancies do this, we’re famous for making it exciting and super effective.
Quick & effective Turnaround strategy
We have loads of international experience in turnaround strategies. And have proven we can get your KPI’s in the right direction, within two months. Get in touch to learn more.
Create your new (pilot) store
We have created numerous stores around the world. ToGo concepts, supermarkets, non-food – you name it. We are unique in that we can massively improve you KPI’s as well as create your store concept & design.
Expansion, merger or acquisition
In these situations it is super critical you get all stakeholders on board, on one shared vision for the future. So we create one visual, exciting and super detailed handbook that will make everybody say “Aha! We understand where you want to go. And we love it.”
Create or sharpen your Brand, Format & Marketing
We have created the brand books and formats for many retailers and brands around the world. With make sure we both improve your KPI’s, as well as deliver everything you need to start rolling: brand, identity, logo, tone of voice, etc.
Make your assortment perform better
We have custom software that allows us to X-ray your assortment within one day, and tell you where you can massively improve within a week. These insights can lead to quick and effective improvements on SKU-count, private label, packaging, store concept and more.
Build your Price & Promo Strategy
Our software can tell you where and how you can sharpen your price and promo strategy. No fuzz, just a very practical and visual strategy that will improve your business.
Company Boost
Have the feeling people are missing a shared and exciting goal? Feeling you are working on 1000 projects, but none really impact the KPI’s? We can give you a company boost. Put the fire back in your people, and make some much-needed decisions.
We don’t create the next useless Powerpoint presenation, filled with things you already know..
We don’t create the next useless Powerpoint filled with things you already know..
Instead, we show you
your future.
Visual, tangible, clear for everyone.
Instead, we show you
your future.
And deliver the entire handbook for change.
And then deliver the entire handbook for change.
Everything in it: Strategy, colors, marketing, store, etc.
Everything done, all in one book.
Everything done, all in one book.
Analysis Foundation
Data Insights
Market Insights
Consumer & Trend Insights
Strategy & Mission
Our Strategy
Our Mission
Our Reason to Be
Brand & Visual identity
Corporate Identity
Brand Book
Tone of Voice guide
Colors, fonts & photography
Assortment
Assortment Analysis
Assortment Rationalisation
Private Label Strategy
Private Label Design
Price & Promo
Price & Promo X-Ray
Price & Promo Strategy
Promo Calendar
Visualization of Price & Promo
Store
Store X-Ray
Store Design & (3D) Visualisation
Displays, POS & Colors
Customer Journey
Marketing
Brand Story
Marketing Strategy
Marketing Calendar
Campaign Concept & Visualisation
Online, Digital & Loyalty
Online Strategy
E-commerce Concept & Visualisation
App Concept & Visualisation
Loyalty Strategy & Concept
Service
Service Design
Customer Journey
Digital Advice
Online-Inline

‘If you need a different direction, clear vision and positive energy, you hire Eysink Smeets.’
‘If you need a different direction, clear vision and positive energy, you hire Eysink Smeets.’
Wouter Kolk
CEO Europe Ahold/Delhaize
CEO Europe Ahold/Delhaize
Let’s talk.
Let’s talk.
Get in touch directly with Rik. We can meet you anywhere. We bring some of the project books we make, and you tell us your dream.
Get in touch directly with Rik. We can meet you anywhere. We bring some of the project books we make, and you tell us your dream.
Keizersgracht 592
1017EN Amsterdam
The Netherlands
1017EN Amsterdam
The Netherlands